Privacy Notice

Last updated September 1, 2023

Thank you for choosing to be part of our community at Gumliz (“Company,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices regarding your personal information, please contact us at [email protected].

When you visit our website https://www.gumliz.com (the “Website”), use our mobile application (if applicable, the “App”), or engage with any of our services (collectively, the “Services”), you are trusting us with your personal information. We take your privacy seriously.

In this privacy notice, we aim to explain clearly what information we collect, how we use it, and what rights you have in relation to your data. We encourage you to read this notice carefully. If you do not agree with any part of it, please discontinue use of our Services immediately.

This privacy notice applies to all information collected through our Services, as well as any related services, sales, marketing, or events.

1. What Information Do We Collect

We collect personal and non-personal information to operate our services, provide customer support, process transactions, and meet legal obligations. This information may be collected directly from you, automatically through your interactions with our Services, or from third-party sources.

Information You Voluntarily Provide

We collect personal information that you voluntarily provide to us when you:

Create an account or place an order
Contact customer support or submit a request
Participate in promotions, surveys, or contests
Subscribe to newsletters or marketing communications

This may include:

Full name
Email address
Phone number
Shipping and billing addresses
Account credentials or login identifiers
Order history and communication records

Payment Data
If you make a purchase, we may collect billing-related information such as:

Card type and last four digits
Billing ZIP/postal code
Transaction references

All payment processing is handled securely by our third-party provider, Stripe. Gumliz does not store your full card details. For more information, visit https://stripe.com/privacy.

You are responsible for ensuring that all personal information provided is accurate and kept up to date.

Information Collected Automatically

When you access our website or mobile app, we automatically collect certain data related to your device and usage patterns. This may include:

IP address and approximate location
Browser type, operating system, and language settings
Device identifiers and screen resolution
Pages viewed, time spent, links clicked
Referring and exit URLs

This data is collected through cookies, log files, and similar technologies, and is used to:

Maintain platform security and functionality
Analyze usage behavior and improve performance
Detect fraud or unauthorized activity

Information from Mobile Devices

If you use our mobile app, we may collect:

Device model and OS version
App version and crash logs
Usage metrics and screen interaction
Push notification preferences
Optional access to device features (e.g., camera, location) — with your consent

Permissions can be managed via your device settings.

Information from Third Parties

We may also receive data about you from third-party partners, such as:

Marketing and affiliate networks
Analytics or advertising platforms
Social media platforms (if you interact with us there)

This may include contact details, engagement metrics, or user behavior data. We use this to enhance your experience and refine our services and targeting.

2. How Do We Use Your Information

We use personal information collected through our Services for a variety of business purposes. The basis for processing your information may be your consent, fulfillment of a contract, compliance with legal obligations, or our legitimate business interests.

Specifically, we may use the information we collect or receive to:

Create and manage user accounts. To facilitate account creation, login, and user profile management.
Post testimonials. With your consent, we may display your feedback on our Services. You can request to update or remove your testimonial at any time.
Request feedback. To reach out and gather feedback about your experience with our Services.
Enable user-to-user communication. To allow communication between users, if applicable, with their consent.
Send administrative communications. To notify you of service updates, policy changes, or account-related information.
Process transactions and fulfill orders. To handle purchases, payments, shipping, returns, and other related activities.
Provide customer support. To respond to your inquiries, resolve issues, and improve overall user experience.
Protect our Services. To detect and prevent fraudulent activity, abuse, or unauthorized access.
Enforce our terms and comply with legal obligations. To meet regulatory requirements and protect our legal rights.
Deliver services and features. To provide access to the features or functionality you request.
Administer promotions. To manage contests, giveaways, or other marketing campaigns you choose to participate in.
Send marketing and promotional materials. To deliver content aligned with your preferences (you can opt out at any time).
Deliver targeted advertising. To personalize ads and measure their effectiveness based on your interests and location.
Analyze trends and improve services. To perform analytics, identify usage patterns, and refine our Services and offerings.

We do not use your personal information for purposes materially different from those described above without first providing you with notice and, where applicable, obtaining your consent.

3. Will Your Information Be Shared With Anyone?

Gumliz may share or disclose personal information in limited circumstances, where such disclosure is lawful, necessary, and consistent with the purposes described in this Privacy Notice.

In short

We share personal information only when necessary to provide our services, comply with legal obligations, fulfill contractual commitments, protect our rights, or with your express consent.

Legal Bases for Processing and Sharing

We may process or disclose your personal information based on one or more of the following legal grounds:

Consent
If you have given us explicit permission to use or share your personal data for a specific purpose, we will do so solely in accordance with that consent.
Legitimate Interests
We may process your data when it is reasonably necessary to serve our legitimate business purposes, such as improving service functionality or preventing fraud.
Contractual Necessity
If we have entered into a contract with you, we may process or share your information as needed to fulfill the terms of that agreement.
Legal Obligations
We may disclose your data if required to do so by law, regulation, subpoena, court order, or in response to law enforcement or government agency requests (including those relating to national security).
Vital Interests
We may share information if we believe it is necessary to prevent or address violations of our terms, investigate fraud, protect the safety of individuals, or comply with legal proceedings.

Specific Situations Where Data May Be Shared

Business Transfers
In connection with a merger, acquisition, restructuring, financing, or sale of all or a portion of our business, your information may be transferred to another entity. Such transfers will be conducted in accordance with applicable laws and subject to confidentiality commitments.
Service Providers and Contractors
We may share your personal data with trusted third-party vendors, consultants, contractors, and agents who perform services on our behalf, including but not limited to:
- Payment processing
- Hosting and infrastructure
- Data analytics and performance measurement
- Marketing and advertising
- Email and SMS communications
- Customer support
These providers are granted access to personal information only as necessary to perform their functions and are contractually obligated to maintain its confidentiality.
Some of these third parties may also implement tracking technologies on our website or app to collect behavioral data about your use of the Services over time. This data may be used to analyze usage trends, improve functionality, or deliver tailored advertising.
Unless stated otherwise, we do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Other Users and Public Forums
When you voluntarily share personal information (such as by posting comments or content to public areas of the Services), that information may be visible to other users and, in some cases, publicly accessible outside the platform.
If you register for our Services via a social media account (e.g., Facebook), certain profile information—such as your name, profile picture, and activity history—may be visible to your social media contacts and other users within our Services.

4. How Do We Keep Your Information Safe?

We take data protection seriously and implement commercially reasonable technical and organizational measures to help safeguard the personal information we collect and process. These measures are designed to reduce the risk of unauthorized access, disclosure, alteration, or destruction of your personal data.

Security Practices in Place

Our security efforts include, but are not limited to:

Encryption of data in transit using TLS/SSL protocols
Limited access to personal information, restricted to authorized personnel only
Use of secure servers and firewalls to protect against external threats
Regular review of security protocols and internal access controls
Data retention and disposal procedures in accordance with applicable regulations

We also require our third-party service providers to implement appropriate security practices and only process personal information in accordance with contractual terms and applicable laws.

Limitations of Online Data Transmission

While we take steps to protect your information, no method of electronic transmission or storage can be guaranteed to be fully secure. As such, we cannot make any absolute guarantees regarding the security of your personal data. You share information with us at your own discretion and risk.

We encourage users to take precautions to protect their own information, such as using strong passwords, logging out of shared devices, and enabling two-factor authentication where available.

5. How Do We Handle Your Social Logins

Some features of our Services may allow you to register for an account or log in using a third-party social media platform, such as Google, Facebook, or similar providers.

Access to Social Media Profile Information

When you choose to log in via a social media account, we may receive certain profile information from the third-party provider. The specific data we receive depends on the provider and your privacy settings on that platform. This may include:

Your name and email address
Profile picture and username
Public profile information you have made available
Friends or connections (if permitted)
Other account metadata shared by the provider

We use this information solely for the purposes outlined in this Privacy Notice, such as:

Creating or linking your user account
Personalizing your experience
Facilitating authentication and login

Your Control and Third-Party Responsibility

Please note that we do not control how third-party platforms collect, use, or share your personal information. Their processing of your data is governed by their own privacy policies and settings.

We recommend reviewing the privacy policy of the social media service you use to understand how your information may be handled and how to adjust your preferences accordingly.

6. How Long Do We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by applicable law.

Retention Periods

We will retain your personal information:

For the duration of your relationship with us (e.g., as long as your account remains active)
As needed to comply with our legal, regulatory, tax, accounting, or reporting obligations
To resolve disputes or enforce our agreements

We do not retain personal information longer than necessary for the purpose for which it was collected. Once your data is no longer needed for business or legal purposes, we take steps to remove it from our systems.

Data Disposal and Archiving

When we no longer have a legitimate business reason to process your personal data, we will:

Delete or anonymize it, where feasible and appropriate
If immediate deletion is not possible (e.g., due to data stored in backup archives), we will securely isolate the data from further processing and retain it only until secure deletion becomes practical

These practices help us limit data exposure and reduce risks related to unnecessary data retention.

7. How Do We Keep Your Information Safe?

We implement a combination of administrative, technical, and physical safeguards to help protect the personal information we collect. These safeguards are intended to reduce the risk of unauthorized access, disclosure, alteration, or misuse of your data.

Security Measures in Place

Our security practices may include:

Use of encryption protocols during data transmission
Secure hosting infrastructure and network firewalls
Access restrictions based on role and business need
Regular system monitoring and vulnerability assessments
Employee training on data protection policies

While we strive to protect your information, no method of transmission over the internet or electronic storage is entirely secure. Therefore, we cannot guarantee that unauthorized third parties (such as hackers or cybercriminals) will not be able to circumvent our safeguards and gain improper access to your data.

You are responsible for accessing the Services in a secure environment and for protecting your login credentials. Transmission of personal information to and from our Services is done at your own risk.

8. What Are Your Privacy Rights?

You may review, update, or delete your personal information at any time, subject to certain legal and operational limitations. We are committed to supporting your privacy rights as provided under applicable U.S. law.

Managing Your Account

If you would like to access, correct, or delete the information associated with your account, or request deactivation, you may:

Upon receiving your request to close your account, we will deactivate or delete your account from our active systems. However, we may retain certain information as required or permitted by law — for purposes such as fraud prevention, recordkeeping, dispute resolution, or legal compliance.

Opting Out of Marketing Communications

You can unsubscribe from our promotional emails at any time by clicking the “unsubscribe” link included in each message, or by contacting us directly.

Please note:
Even if you opt out of receiving marketing messages, we may still send you important service-related communications — such as order confirmations, account notices, or security alerts — which are not subject to opt-out.

9. Controls for Do-Not-Track Features

Some web browsers, mobile operating systems, and applications offer a Do-Not-Track (“DNT”) setting that allows you to signal your preference not to have your online browsing activities tracked across websites.

Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, Gumliz does not respond to DNT signals or similar mechanisms transmitted automatically by browsers or devices.

If an industry-standard approach to recognizing and honoring DNT signals is established and adopted in the future, we will update this Privacy Notice to reflect our compliance with such standards.

10. Do California Residents Have Specific Privacy Rights?

If you are a California resident, you are granted specific rights under California law regarding your personal information. These rights include access to, deletion of, and knowledge about how your personal information is collected, used, and shared.

Shine the Light Law (Cal. Civ. Code § 1798.83)

Under California’s “Shine the Light” law, California residents may request and obtain once per calendar year, free of charge, information about categories of personal information (if any) disclosed to third parties for direct marketing purposes, and the names and addresses of those third parties. If you would like to make such a request, please submit it in writing to [email protected].

Rights for Minors

If you are under 18 years of age, reside in California, and have a registered account with us, you may request removal of content you have publicly posted. To do so, contact us at [email protected] with your account email and a description of the content you wish to remove. While we will make reasonable efforts to remove such content from public view, please note that complete or comprehensive removal from all systems (e.g., backups) may not be possible.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

The right to know what personal information we collect and how we use it
The right to request deletion of your personal information
The right to opt out of the sale or sharing of your personal information (if applicable)
The right to non-discrimination for exercising your CCPA rights

The following table outlines the categories of personal information we have collected in the past 12 months:

Category	Examples	Collected
A. Identifiers	Name, alias, postal address, email address, phone number, IP address, online identifier	✅
B. Personal information (California Customer Records statute)	Name, contact details, financial information (e.g., payment method)	✅
C. Protected classification characteristics	Gender, date of birth	❌
D. Commercial information	Transaction history, purchase details, order records	✅
E. Biometric information	Fingerprints, voiceprints, retina scans	❌
F. Internet or similar network activity	Browsing behavior, device activity, interaction with ads or content	✅
G. Geolocation data	Approximate location from IP address or device	✅
H. Audio, electronic, visual data	Photos or video content uploaded to the platform	❌
I. Professional or employment information	Job history, resumes (if applying to work with us)	❌
J. Education information	Student records or academic background	❌
K. Inferences	Profile data or preferences derived from analytics	❌

We may also collect other personal information in limited circumstances where you:

Interact with our customer support team
Participate in user surveys or promotions
Use services that involve delivery, payments, or identity verification

How We Use and Share Personal Information

You can find detailed information about how we use and share personal data in Sections 2 and 3 of this Privacy Notice.

We may disclose personal information to our service providers under written agreements that limit use to business purposes only. We do not sell personal information to third parties, nor do we allow use for their own marketing purposes.

Your Rights Under CCPA

You have the right to:

Request access to the categories and specific pieces of personal information we collect
Request deletion of your personal information
Opt out of any future sale of your personal data (Note: Gumliz does not sell personal information as defined under CCPA)
Designate an authorized agent to make requests on your behalf
Not be discriminated against for exercising your privacy rights

11. Do We Make Updates to This Notice?

Yes. We may update this Privacy Notice from time to time in order to reflect changes in our business practices, legal requirements, or for other operational reasons.

When we make material changes to this notice, we will notify you by:

Posting the updated version on our website with a new “Last Updated” date
Providing additional notice, such as by email or through the Services, where legally required

We encourage you to review this Privacy Notice periodically to stay informed about how we collect, use, and protect your personal information.

The updated version will become effective as soon as it is accessible. Your continued use of the Services after any changes are posted constitutes your acceptance of those changes.

12. How Can You Contact Us About This Notice

If you have any questions, concerns, or comments regarding this Privacy Notice or how we handle your personal information, you may contact us using the details below:

Gumliz
United States
Email: [email protected]

13. How Can You Review, Update, or Delete the Data We Collect From You

Depending on the privacy laws applicable in your jurisdiction, you may have the right to request access to, correct, or delete the personal information we have collected about you.

To submit a request to review, update, or delete your personal information, please contact us at:

Email: [email protected]

We will review and respond to your request in accordance with applicable data protection laws. In most cases, we aim to respond within 30 days of receiving a verified request. In certain cases, we may request additional information to verify your identity before fulfilling your request.

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